Andy Goodman | The Four Connecting Points: Communication That Leads to Action
Recorded 10/15/2009
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Sponsored by the Regional Foundation Center, with support from our Advisory Council.

There are four potential points of connection between you and your target audience. When you build your campaign around these four points, your time and money will have a better chance of paying off. Fail to connect on even one point, however, and you give your audience an opportunity to walk away. In this Age of Too Much Information, don't be the noise that gets tuned out.