This workshop will provide valuable insights and help nonprofits develop a marketing strategy that includes: 

• Market Research: what, why and how
• Explanation of 4P's and development of the Marketing Mix Components of Marketing Plan and the relation to a Strategic Plan including the use of SWOT analysis
• Components of a Promotional Plan
  • What to tell
  • How to tell including social media
  • When to tell

The workshop will be led by Jerry Rosenau, Sylvia Lifshitz, and Jen Mack. Jerry Rosenau is professor emeritus in fashion and marketing at Phila. University. Dr. Sylvia Lifshitz was a marketing consultant to the pharmaceutical industry for over 30 years. Jen Mack is the Director of Sales at Citadel and is the Chair of the Nonprofit Council with the Exton Champer of Commerce.

Advance registration is required as space is limited; please contact the RFC, erefrfc@freelibrary.org or 215-686-5423.

Tuesday, April 25 | 10:00 a.m. - 12:00 p.m. 
Parkway Central Library | 4th Floor | Rooms 405/406/407