Item Info

Production Year: 1951
Media Type: Photographic Prints
Source: Automobile Reference Collection
Notes:

 Pacemaker of the "Hard-Tops" Ready for '51

Here is the famed Buick Roadmaster Riviera, pioneer of all the "hard-tops", decked out in its new fashion for 1951. With fresh new exterior styling and numerous important interior improvements, the Roadmaster Riviera for this year is the latest word in smart appearance int he luxury car field. As pacemaker of the "hard-tops", which became sensationally popular in 1950 after Buick first introduced them the previous year, the new version is featured by an entirely new front end, and new rocker panel an dsaddle moldings to enhance the distinctive sweepspear molding which also was first introduced on this car. The interior features as entirely new instrument panel with white-glow lighting. Several beautiful new trim cominations are offered on this Riviera, three in broadcloth and several in two-tone top-grain leather. All Roadmasters, of course, are powered with Dynaflow Drive and have 152 horsepower. 

From: Buick Motor Division. Flint, Michigan.