Ken Auletta | Frenemies: The Epic Disruption of the Ad Business (and Everything Else)
Recorded Jun 11, 2018
Direct Download:
20180611-kenaule.mp3
In conversation with journalist Tracey Matisak
Ken Auletta has penned the “Annals of Communications” column for The New Yorker for more than 25 years. His 11 books include the bestsellers Three Blind Mice: How the TV Networks Lost Their Way, The Highwaymen: Warriors of the Information Superhighway, and Googled: The End of the World as We Know It. One of the New York Public Library’s Literary Lions and a member of its Emergency Committee for the Research Libraries, he is also a member of the Author’s Guild, PEN, and the Committee to Protect Journalists. In Frenemies, Auletta meets with old-guard gatekeepers and up-and-comers to account for the profound changes to the $2 trillion global advertising industry.
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