At Home with BRIC: Conducting Market Research

By Gillian R. RSS Thu, June 25, 2020

The Business Resource and Innovation Center’s (BRIC) free business resources are accessible anywhere! That means you can conduct business research at your leisure from the comfort of your home. So grab your cat, a hot beverage, and your business plan template. It’s time to get your research on!

Whether you’re currently thinking about entrepreneurship for the first time or you’re an established business owner, it’s never a bad time to conduct market research. Market research includes learning about your industry, customers, and competitors. Does this sound like a tall order? Never fear, your trusty BRIC business librarian is here to break it down for you. 

Check out our webinar introducing you to market research. In this comprehensive class, recorded live on June 10, 2020, you will learn to conduct market research using Free Library resources! This class will introduce you to the knowledge required to begin researching your industry to better understand the state of your product or service: learn the importance of researching your industry, get an introduction to industry codes, gain a better understanding of the market using demographic data, and examine the market share by researching the competition.

So have your library card number and PIN and BRIC’s Guide to Market Research ready, press play, and let’s dive in! Visit to check out more great resources and virtual events.

Do you have questions? We have answers! Email bric @ 

Have a question for Free Library staff? Please submit it to our Ask a Librarian page and receive a response within two business days.

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