Started in 2001 (née "McSweeney's Festival") Philadelphia's own 215 Festival is back in its seventh year with a long weekend of (mostly) free events and "cross-pollinated performances" celebrating writing, books, book art, et al. Running from next Thursday, October 4, through Sunday, October 7, the Festival will kick off with an On the Road 50th Anniversary Celebration in the Central Library's Montgomery Auditorium. Other Festival highlights include Celluloid Literati: An Evening of Experimental Films at International House; Jon Naar (The Birth of Graffiti ) and Cry of the City at the Pennsylvania Academy of the Fine Arts; "How to Start a Group: A Lecture" by Ian Svenonius and Lovingly Bound , both at the Latvian Society; and Kablam-O! A Show of Comic Book Art at the Padlock Gallery . Check out the 215 Festival website for a complete listing of events and the most up-to-date schedule and venue information.