Item Info
Item No: arcd04159
Title: Dodge 1961 Tires DAPE (Di-Alpha-Phenyl-Ethylphenol)
Media Type:
Photographic Prints
Source: Automobile Reference Collection
Notes:
1961 DODGE TIRES GO DAPE!
- Each year more motorists order their new cars with white sidewalls, and in 1961 Dodge offers a new white sidewall design that will “stay younger, longer”. The clean, simple design of the sidewall is coupled with a wider scuff rib to minimize the effects of curb-scraping. The slimmed-down white section is made with an exclusive new rubber containing the chemical Di-Alpha-Phenyl-Ethylphenol (DAPE) which provides greater resistance to weathering.
From: Dodge Public Relations, 7900 Joseph Campau, Detroit 31, Michigan
Gift: Chrysler Corp. 3/75
Creation Year: 1960
Tools
- Pan and Zoom
- Cite
- For a high-resolution copy of this image contact the AACA Library.