Item Info

Media Type: Photographic Prints
Source: Automobile Reference Collection
Notes: Erskine "The Little Aristocrat", South Bend, Ind. Named after president of Studebaker. This display of the Erskine Six was arranged by B.H. Kinnicutt for the Cleveland Retail Branch and aroused unusual interest, both because of the beauty of the setting, and because the background set off the Erskine Six to best advantage. The Cleveland display consisted of a low platform, 11 feet by 18 feet, to support the uprights upon which were draped various colors of bunting, as shown in the photograph. The colors sued for the bunting were: Dark blue, grass green, goldenrod, lavender, orange and red. Approximately 300 yards of bunting were required at a cost of $30. The lumber cost $10. The American, English and French flags were rented from a dry goods store at a cost of $15. All electrical equipment, used to illuminate the display, belonged to the branch. This display was located in the center of the showroom and passers-by were compelled to enter it to see the car in detail. This arrangement drew many more people into the showroom than the ordinary display would have accomplished. The display was adapted from the color advertisements on the Erskine Six. Its cost was nominal, and in smaller cities probably could be further reduced. A less elaborate display which would still be less expensive may be obtained by eliminating the various national flags.