Item Info

Media Type: Photographic Prints
Source: Automobile Reference Collection
Notes: De Soto Division, Chrysler Corporation, Detroit, Mich. All new from every view are the 1955 De Soto Fireflite and Firedome models for 9155, which go no display Wednesday, No. 17 1954. Built to the theme of "styled for tomorrow" the 1955 models boast a host of styling, design and engineering innovations. New from the tires (which are tubeless), to the top, with its "New Horizon" full-curved windshield, "Sun Cap" visor and beauty-curved rear window, the Fireflites are powered by the big new Fireflite V-8 with 200 horsepower engine, and the famous Firedome engine has been increased to 185 horsepower. The 1955 Fireflites and Firedomes are long, low, and roomy. There is a choice of 39 exclusive interior trim-fabric combinations and 55 color selections in pastels and brilliant metallics. Models include four-door sedans, hardtops, coupes, convertibles and station wagons. They are available with such De Soto exclusives as Powerflite transmission, Full-Time, co-axial-type power steering, Power Brakes and Airtemp air conditioning. November 15, 1954