Item Info

Media Type: Photographic Prints
Source: Automobile Reference Collection
Notes:

BOLD NEW ‘BIRD – The all-new Ford Thunderbird is a high-technology car wrapped in a dramatic new envelope. “The Thunderbird is an exciting move – a dramatic alternative to the boxy, formal styling offered by our domestic competitors,” said Louis E. Lataif, Ford vice-president and Ford Division general manager.  “The car’s new styling, distinctive and beautifully functional, will solidify our lead in the application of aerodynamics to car design.” The Thunderbird’s coefficient of air drag is .35 – lowest of any domestic competitor in its class. Aerodynamic design features include concealed drop moldings, sloping hood, tapered fenders and quarter panels, sharply raked windshield and backlite, contoured parking lamps and an integrated decklid spoiler. Thunderbird will offer outstanding ride and handling. The standard suspension is new, with gas-pressurized shocks and struts for a smooth ride.  Options include electric remote-control outside mirrors; a rear-view mirror that automatically dimes when it picks up overtaking headlights; pivoting front-vent windows; a keyless entry system; articulated seats; clearcoat metallic paint; a remote-locking fuel-filler door; a Tripminder computer; a voice alert system; a new generation of electronic radios with a number of new state-of-the-art features; and even a canvas-wrapped emergency kit.

Creator Name: Ford Division, Public Relations Department, Detroit, Mich