No matter the sector—commercial, government, or nonprofit—the art of marketing is integral to engaging audiences and encouraging public support. Businesses, organizations, and institutions strive to generate interest in their enterprises by creating promotional materials that are artful, visually engaging, and unique. As you explore the gallery, consider the objects on display:  Why were these objects made, who are they made for, and what stories are they telling?

Creative Persuasion: The Art of Advertising and Promotion is a collaboration of the Children’s Literature Research Collection, the Map Collection, and the Print and Picture Collection. The exhibition is located in the Second Floor West Gallery of Parkway Central Library.