Jerry (Yoram) Wind, Professor and Academic Director, Wharton School of Business

TEDx Talk Topic: Should You & Can You Inspire Curiosity?

Author and Professor whose research focuses on marketing-driven business strategy, the future of advertising and marketing, creativity and innovation, and challenging one’s mental models.

Jerry (Yoram) Wind’s research focuses on marketing-driven business strategy, the future of advertising and marketing, creativity and innovation, and challenging one’s mental models. Wind joined Wharton in 1967 with a doctorate from Stanford. He has edited top marketing journals, published over 250 articles and 20 books, and received the four major marketing awards: Buck Weaver, Charles Parlin, Converse, and AMA/Irwin Distinguished Educator Award. As one of the original Legends in Marketing, an eight-volume anthology of his work is forthcoming from Sage. He has consulted with over 100 companies, sits on various advisory boards, and testifies in intellectual property and antitrust cases.