Business

Whether you are an emerging entrepreneur or an established small business owner, the Business Resource and Innovation Center is here for you.

If you are running a successful company, thinking of growing your business, or just planning your first venture, start here! Dedicated to assisting the professionals of Greater Philadelphia in all stages of business growth, the BRIC offers a variety of resources to help fit the needs of the community. Are you looking to narrow down your target market? Find your ideal demographic? Identify and analyze your competition? We can help you do that!

Our Services

Start Here

Request an Appointment or Reserve a Room

The Business Resource and Innovation Center is excited to offer one-on-one sessions with a librarian. We can provide individual training on our databases with regard to market research, demographics, competitors, sales lists, and general business planning.

Request an Appointment
Reserve a Meeting Room

Getting Results with Digital Marketing

Tue, July 12, 2016 6:30 P.M.

The web, social media, and the shift to mobile devices are transforming the way we live, work, shop, and do business.  Consumers have integrated the web into their everyday lives and activities.  Businesses and nonprofits need to do the same.  In this seminar, learn how to make the most of some core digital marketing concepts to grow your business.

You will learn about the elements of digital marketing, what’s important, how to build a solid foundation, and the importance of building relationships with your customers and prospects. Websites, Citations, Social Media, Email Marketing, and Reviews are covered in this seminar where you’ll leave with actionable steps you can take immediately to get results. 

Speaker Donna Botti is the owner of Delos Inc. in Collegeville, and has been helping businesses make the most of new technologies since 1992. Donna helps businesses grow with marketing strategies, tools, and processes to make your business run more smoothly and give your customers a better experience. Delos is a Google for Work Partner and is also an accredited Constant Contact Solution Provider and Authorized Local Expert, earning the All-Star Award for the outstanding marketing results we achieve for our customers.

This event is free, but please register by calling 215-686-5394 or go to gettingresults-digmarketing.eventbrite.com.

Room 108 (Enter through the HOME Page Café)

Parkway Central Library
1901 Vine Street (between 19th and 20th Streets on the Parkway)
Philadelphia, PA 19103
1-833-TALK FLP (825-5357)

Upcoming Events at Parkway Central Library

Monday, October 28, 2024
10:00 A.M.
COURTNEY BELL--MEDICARE--EVERY MONDAY
10:30 A.M.
Read Baby Read: Baby & Toddler Storytime!
11:00 A.M.
*FULL* Computer Skills for Beginners
1:00 P.M.
The Philadelphia City Commissioner's Office 2024 Elections Resource
3:30 P.M.
SAGA: Sexuality and Gender Acceptance Teen Hangout

Upcoming Business Events

Tuesday, November 5, 2024
5:30 P.M.
Inventing to Win® with Award-Winning Inventor Andrea Rose | Zoom
Thursday, November 7, 2024
12:30 P.M.
Resume Review with Dress For Success | Parkway Central Library
1:00 P.M.
Headshots at the BRIC! | Parkway Central Library
1:00 P.M.
Understanding Asset Accumulation Strategies | Parkway Central Library
Thursday, November 14, 2024
12:30 P.M.
Resume Review with Dress For Success | Parkway Central Library

Sample Documents

Person using Computer

Just getting started? Find inspiration in this collection of sample business documents and quick resource guides. If you need additional assistance, contact the BRIC business department or schedule an appointment to meet with a librarian.

Databases and Digital Resources

Explore our extensive collection of premier business databases. If you need additional assistance utilizing the databases contact the BRIC business department or schedule an appointment to meet with a librarian.

Video Content Library

Explore our video library which includes our most popular classes as well as demonstrations on how to access and use the business databases.

Classes

Did you miss a class? Did you forget which database does what? Do you need a refresher course? We are excited to provide on-demand access to our classes on YouTube.

  • Business Plan Toolkit

    New to entrepreneurship, business research, or writing a business plan? Start here! Learn to use Free Library resources to research your business plan professionally! This class is broken down into five parts: Introduction to Business Plans and Industry Classification Codes, Competitive Analysis, Demographics, Market Research, and Financials and Additional Free Resources in Philadelphia.

  • Introduction to Market Research

    Learn to conduct market research using Free Library resources! This class will introduce you to the knowledge required to begin researching your industry to better understand the state of your product or service. Get an introduction to industry codes, gain a better understanding of the market using demographic data, and examine the market share by researching the competition.

  • Creating a Competitive Analysis

    Learn how to conduct a competitive analysis using Free Library resources! This class will help you identify your industry competitors, profile your key competition, and analyze the strengths and weaknesses of your competitors against your own company.

  • Introduction to Demographic Research: Finding Your Target Audience

    Learn how to find and narrow your target audience using Free Library databases and other free online resources! In this session you will learn how to make use of demographics, psychographics, market research, and open data.

Database Demonstrations

Business research is an important component of business ownership because it helps to lay the foundation on which businesses start and grow! Learn how to access information on business plans, industry trends and opportunities, demographics, sales leads, competitors, and best practices using our premier business databases.

Online Resources

Curated especially for the needs of local entrepreneurs, these websites will help you continue your research, and stay informed about the Philadelphia small business network! For more information, contact the BRIC business department or schedule an appointment to meet with a librarian.

Philadelphia offers a vast array of small business development resources. We are proud to call these organizations partners as we work together to foster the small business community.
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